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The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber
ISBN: 0887307280, Paperback- $9.60 BUY

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.


The Myth of Excellence - Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford, Ryan Mathews
ISBN: 0609608207, Hardcover- $19.25 BUY

Crawford is the managing director of the consumer products, retail, and distribution practice at the Cap Gemini Ernst and Young consultancy. Mathews is a futurist specializing in demographics and lifestyle analysis at FirstMatter, another consulting firm. To research purchasing behavior, they surveyed 5,000 consumers, but the responses they got surprised them and prompted their title's contrary proposition.

They developed a new model of "consumer relevancy." They explain in detail the importance of price, service, quality, access, and experience for the consumer. They then suggest that for companies to be successful they need to dominate on only one of these five factors. On a second of the five they should stand out or differentiate themselves from their competitors; and on the remaining three they need only to be at par with others in their industry. With dozens of examples, Crawford and Mathews demonstrate the validity of their premise.


Who Moved My Cheese? An Amazing Way to Deal With Change in Your Work and in Your Life

by Spencer Johnson, Kenneth H. Blanchard
ISBN: 0399144463, Paperback- $12.97 BUY

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image.

Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.


The 7 Habits of Highly Effective People - Restoring the Character Ethic

by Stephen R. Covey
ISBN: 0671708635, Paperback- $11.20 BUY

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.


Fish! A Remarkable Way to Boost Morale and Improve Results

by Stephen C. Lundin, Harry Paul, John Christensen, Ken Blanchard
ISBN: 0786866020, Hardcover- $15.99 BUY



I'll Make You an Offer You Can't Refuse

by Michael Franzese
ISBN: 1595551638, Hardcover- $15.63 BUY

What secrets can a former mob boss share about how to do legit business? Let's have a sit-down and find out.

By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Furtune magazine's survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. And one thing he noticed was that the way he made millions per week in business inside the mob can be applied to doing business outside the mob (minus the illegal part):

· Mob Rule # 4; Be an Early Riser & Avoid Getting Killed in Your Pajamas

· Mob Rule # 5: Ya Gotta Have a Crew

· Mob Rule # 7: Cook the Pasta, Not the Books

"Anyone who sells the mob short when it comes to its ingenuity, its ability to connect with people from all walks of life, and its substantial profit margins is simply kidding themselves." This book promises a mob's eye view of business that will change the way you see business forever.



Bill What You're Worth

by David W. Cottle
ISBN: 978-0870514746, Hardcover- $ BUY

David Cottle's guide takes you through pricing methods, pricing methodologies, and teaches you how to discuss pricing with clients, and how to motivate employees to bill what they're worth.


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